Selected Producers

Mexicans:

The reading and selection comittee was formed by Martha Orozco, Víctor Ugalde and Hugo Villa.

Latinoamericans:

The selection of the producers was made through the respective cinematographic authorities of the participant countries.

The third session of Morelia Lab, a production workshop and seminar for aspiring producers from Latin America, will take place during the Morelia International Film Festival’s fifth edition.

Morelia Lab offers six days of conferences and master classes on international co-production partnerships, sales, distribution, as well as a series on case studies and a project development workshop.

The Lab will take place in Morelia, Michoacán, from Monday, October the 8th to Saturday the 13th, 2007.

1.- PING, PONG, PITCHING. Workshop / Lab: How to pitch your project.
2.- Mexico and Latin America: Prospects for distribution.
3.- Produire au Sud Workshop. Co-production Partnerships in Europe.

PROGRAM

October 8

09:00-09:30 hrs.

Introduction to Morelia LAB

09:30-14:00  / 16:00 –20:00 hrs.
Pin g Pong Pitching 1. Given by Martha Orozco

• PITCHING DEMONSTRATION

Producers will pitch their project and present their work.

October 9

09:30-14:00 / 16:00 –17:00 hrs.
Pin g Pong Pitching 2. Given by Martha Orozco

• PITCHING THEORY. Successful presentation skills and techniques.

Objectives: to study your project’s strengths; to organize a concise presentation without leaving anything out; to master pitching techniques.

17:00 – 20:00 hrs.

• WORK STATIONS. The project’s strong a weak points will be analyzed (script flaws / co-production partnerships and funding / distribution and marketing / how to make a film package and final pitch.

October 10

9:30-12:00 hrs.

Film Distribution in Mexico: How to make sure my project is distributed.

12:00-14:00 hrs.
Comercial Failure: ACase Study. victor ugalde, director of fidecine.

16:00 – 19:00 hrs.

• ANCINE: Distribution in Brazil
• Amazonia Films: Film Distribution and the Venezuelan Government.

Throughout the day, Martha Orozco will meet privately with participants to evaluate the projects’ content, structure, clarity, and graphic materials.

October 11

09:30 – 13:30 hrs.
Co-Production Partnerships in Europa. Produire au Sud
Elise Jalladeau, Hugo Castro Fau

• An introduction to (co)production

• Europe / France Co-productions
• Argentinian Co-productions
• Technical, legal, budget obligations in co-production

• Co-porduction Case Study: El custodio

• Project development, financial plan, filming, post-production, promotion, distribution, and sales.

15:00 - 18:30 hrs.

• Legal aspects of co-production

• Legal Rights
• Contracts, copyright
• Music
• Co-production contracts
• International Co-production

• Co-production Case Study. To be announced

• Project development, financial plan, filming, post-production, promotion, distribution, and sales.

October 12

09:30 – 13:30 hrs.
Produire au Sud. Co-Production in Europe Workshop
Elise Jalladeau

• Co-production Funding

• Markets
• Funds and public funding
• Policies and procedures

• What is Fonds Sud?

15:00 – 18:30 hrs.
Produire au Sud. Co-Production in Europe Workshop
Pierre Menahem

• The Sales Agent

• What they do
•  Delivery, material, copyright, etc.
• Festivals and promotion

• Case Study. To be announced

• Legal framework, funding, marketing

October 13

09:30-15:00 hrs.
Pin g Pong Pitching 3. given by martha Orozco

Final pitching exercise will be evaluated by a group of professionals. To projects will be receive a Morelia Lab Young Producer’s Award.

20:00 hrs.
Closing Ceremony and “Morelia Lab Young Producers” Award 2007.

Official Site:
http://www.imcine.gob.mx/morelia/Morelia_Lab_2007/morelialab.html