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Canal 22 Presented WE WILL ALWAYS HAVE ACAPULCO as Part of the 23rd FICM

Gabriela Martínez

As part of the 23rd Morelia International Film Festival (FICM), Monserrat Ruiz, corporate image director of Canal 22, presented We Will Always Have Acapulco alongside Doraly Romero, the festival's coordinator of strategic partnerships.

On behalf of Alonso Millán Cepeda, director of Canal 22, Ruiz read out a speech to express his gratitude to the attending audience. “Since its creation in 1993, this channel has been a meeting space for thinking about and discussing Mexico’s cultural life. We are a public media outlet, and beyond our duty to serve and to be useful for Mexicans, our objective becomes popular; it expands through new content, the stories we tell, and the people that tell them,” she said.  

“Who should tell our national stories? Who determines what goes into cultural diffusion? Considering these questions is how, We Will Always Have Acapulco emerges. A television series about the port, a great global window, which made New Spain and later Mexico a place where languages, diplomatic missions, objects, and rituals entered and became part of Mexico’s traditions —including some we can’t imagine. There were many reasons to visit Acapulco again.” 

They say Acapulco is magical, that the happiest place on earth is Caleta and Caletilla. They say hurricanes take everything away—except the sunsets. This five-part series tells stories of Acapulco. It’s a tribute to its people and its landscapes. It tells the story of Acapulco through memory and imagination, through its inhabitants and its visitors. It’s a reminder that we’ve always had Acapulco, and we always will.